Krispy Kreme Signs Alaska Development Agreement

Krispy Kreme Partners With North to Alaska, LLC to Bring Its Signature Treats to Anchorage and the Matanuska Valley

Winston-Salem, NC /PRNewswire/ - Krispy Kreme (NYSE: KKD), a global retailer of premium-quality sweet treats, today announced that it has signed an agreement with North to Alaska, LLC for the development of four Krispy Kreme shops in Anchorage and the Matanuska Valley over the next three years.

"We are delighted to welcome our newest domestic franchise partner," said Patricia Perry, Vice President – Domestic Franchise Development at Krispy Kreme.  "Jack Lewis and the principals of North to Alaska have amassed more than 25 years of successful restaurant experience. They possess a thorough knowledge of the Alaskan marketplace and culture, and are committed both to growing with us and sharing the joy of Krispy Kreme with Alaskan doughnut and coffee fans."

"I am extremely excited to join Krispy Kreme in bringing its sweet treats to the Great North," commented Jack Lewis, Managing Partner of North to Alaska, LLC.  "My partners and I look forward to turning on the very first Hot Doughnuts Now® sign in Alaska.  We know our fellow Alaskans will truly enjoy the unique and delicious experience that is Krispy Kreme."

Krispy Kreme currently has over 240 shops in the United States, of which approximately 150 are franchised.  Additionally, the Company has over 540 locations in 22 countries outside the United States, all of which are franchised.

About North to Alaska LLC
North to Alaska, LLC is based in Anchorage. Operating principal Jack Lewis founded and currently operates Sourdough Mining Company Restaurant, Peanut Farm Sports Grill, McGinley's Irish Pub, and two Firetap Alehouse locations in Alaska.

About Krispy Kreme
Krispy Kreme is a global retailer of premium-quality sweet treats, including its signature Original Glazed(R) doughnut.  Headquartered in Winston-Salem, N.C., the Company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937.  Krispy Kreme is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds.  Krispy Kreme can be found in over 790 locations in 23 countries around the world.

Information contained in this press release, other than historical information, should be considered forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are based on management's beliefs, assumptions and expectations of our future economic performance, considering the information currently available to management. These statements are not statements of historical fact. Forward-looking statements involve risks and uncertainties that may cause our actual results, performance or financial condition to differ materially from the expectations of future results, performance or financial condition we express or imply in any forward-looking statements. The words "believe," "may," "forecast," "could," "will," "should," "would," "anticipate," "estimate," "expect," "intend," "objective," "seek," "strive" or similar words, or the negative of these words, identify forward-looking statements. Factors that could contribute to these differences include, but are not limited to: the quality of Company and franchise store operations; our ability, and our dependence on the ability of our franchisees, to execute on our and their business plans; our relationships with our franchisees; our ability to implement our international growth strategy; our ability to implement our domestic small shop operating model; political, economic, currency and other risks associated with our international operations; the price and availability of raw materials needed to produce doughnut mixes and other ingredients, and the price of motor fuel; our relationships with wholesale customers; our ability to protect our trademarks and trade secrets; changes in customer preferences and perceptions; risks associated with competition; risks related to the food service industry, including food safety and protection of personal information; compliance with government regulations relating to food products and franchising; increased costs or other effects of new government regulations relating to healthcare benefits; and risks associated with implementation of new technology platforms. These and other risks and uncertainties, which are described in more detail in the Company's most recent Annual Report on Form 10-K and other reports and statements filed with the United States Securities and Exchange Commission, are difficult to predict, involve uncertainties that may materially affect actual results and may be beyond the Company's control, and could cause actual results, performance or achievements to be materially different from those expressed or implied by any of these forward-looking statements. New factors emerge from time to time, and it is not possible for management to predict all such factors or to assess the impact of each such factor on the Company. Any forward-looking statement speaks only as of the date on which such statement is made, and the Company does not undertake any obligation to update any forward-looking statement to reflect events or circumstances after the date on which such statement is made.